Qee cov tuam txhab, thiaj li yuav outrun lawv cov neeg sib tw muaj zog heev, npaj txhij siv ntau txoj hau kev. Ntawm lawv yog cov artificial understatement ntawm tus nqi, uas yog, dumping ntsuas. Peb tshaj tawm kom paub seb yuav ua li cas yog tias cov sib tw ntawm competitor.
Dumping - dab tsi yog nws?
Txhua tus neeg lag luam yuav tsum paub tias cov neeg tawg yog muag cov khoom muag thiab cov kev pab cuam ntawm cov khoom lag luam uas tsis muaj nqi. Xws li cov nqi qis dua ob lub sij hawm qis dua tus nqi lag luam, thiab qee zaum tseem qis dua tus nqi ntawm cov khoom thiab cov kev pabcuam. Cov hauj lwm ntawm dumping yog txawv:
- Kev nkag mus rau ib qho lag luam tshiab . Qee zaus kev txo qis ntawm cov nqi yog qhov tseem ceeb rau kev tsiv mus rau kev lag luam tshiab.
- Kev sib txuas hauv cov kev lag luam tshiab . Yuav kom tsim tau nws tus kheej thiab muaj peev xwm nce tau ib qho chaw nyob tshiab rau qhov chaw tshiab, nws tseem ceeb heev rau kev thov kev haus dej haus cawv.
- Kev sib tw ntawm cov neeg sib tw . Qhov no yog ib qho zoo tshaj plaws nyob rau hauv kev sib ntaus sib tua tiv thaiv cov neeg sib tw zog.
Feem ntau cov dej haus tau ua txhaum los ntawm lub xeev los yog lub tuam txhab vim tias yav tom ntej txhua tus yuav raug them rov qab. Nws kuj muaj tshwm sim tias kev haus luam yeeb yog siv los ua ib qho kev tshwm sim, nyiaj muag khoom thiab muag cov khoom muag. Nyob rau qee lub tebchaws, qhov tsis to taub cov nqi khoom yog qhov tsis zoo tshwm sim, thiab nws yog sib txuas, siv cov cai tiv thaiv kev ua txhaum.
Puas yog kev ua txhaum cai?
Xws li cov lus ceeb toom raws li cov pov tseg thiab nqi kev ntxub ntxaug muaj ntau yam sib xws. Raws li qhov kev ntxub ntxaug yog to taub raws li kev paub ntawm ib yam khoom los yog kev pab cuam nyob rau hauv ntau lub khw ntawm cov nqi txawv kiag li. Hauv qhov no, cov khoom muag nyob rau hauv ib qho lag luam yuav muaj tus nqi qis, thiab nyob rau lwm qhov chaw muag lawv tuaj yeem muag ntawm cov nqi qis. Cov phenomenon no yog txuam nrog monopolization kev lag luam thiab daim ntawv thov ntawm tus nqi siab. Rau qhov vim li cas tias ib lub tuam txhab ua lag luam nyob hauv kev lag luam, nws muaj lub sijhawm los muag cov khoom ntawm cov nqi uas muaj nqi. Yog li ntawd lub tuam txhab tau txais nyiaj.
Poob-pluses thiab minuses
Xws li ib qho phenomenon li dumping nws zoo thiab disadvantages. Ntawm qhov zoo:
- Lub sijhawm qhib thiab txhawb kev muag khoom thiab cov kev pabcuam hauv cov khw muag khoom.
- Kev txhawb nqa cov khoom muag thiab kev pabcuam.
- Tsis tas yuav ntxiv cov ntawv ntxiv.
- Favorably sib txawv los ntawm lwm txoj kev attracting cov neeg muas zaub.
Muaj xws li dumping cons:
- Txo hauv kev ua haujlwm ntawm lub tuam txhab.
- Txo ntawm profitability thiab profitability ntawm lub tuam txhab.
- Tus cwj pwm ntawm cov neeg zej zog mus rau lub lag luam yog deteriorating.
- Ua tsis zoo tus cwj pwm ntawm cov neeg siv khoom rau cov khoom.
Cov cim qhia ntawm dumping
Pib tshiab thiab twb paub txog cov neeg lag luam nkag siab tias kev haus luam yeeb yog ib txoj kev uas txhawb nqa txoj kev sib tw tawm tsam cov neeg sib tw. Kws txawj ntse hu ua tej yam tshwm sim ntawm no tshwm sim:
- Tsis kam txais txiaj ntsig vim qis tus nqi.
- Qhov zoo ntawm cov khoom tsim txom, as Well as kev pab cuam neeg.
- Nqi tau ua tsis tshua raws li cov txiaj ntsim ntawm kev lag luam tshwj xeeb.
- Tus nqi txo yog hais rau tus tawm tsam nrog cov neeg sib tw.
Hom ntawm dumping
Nws muaj xws li hom phom sij:
- Nqe - tus nqi rau cov khoom xa tawm yog qis dua tus nqi rau tib yam khoom nyob rau hauv cov kev lag luam domestic.
- Tus nqi - qhov no yog thaum twg cov khoom yuav raug muag hauv qab tus nqi tus nqi.
- Monopoly - ib lub tuam txhab muaj peev xwm nyob tag nrho ntawm kev lag luam thiab muag cov khoom muag sab nraud dua li nws muag sab hauv lub khw lag luam.
- Kev ua haujlwm - kev muag khoom ntawm cov khoom muag thiab cov kev pabcuam ntawm cov nqi qis vim yog cov khoom tsim tau los ntawm kev siv cov khoom siv niaj hnub no.
- Social - lub ntsiab txhais ntawm cov txiaj ntsig zoo.
- Sporadic - qhov kev ntshuam ntawm cov khoom nyob rau hauv loj qhov ntau mus rau domestic lag luam. Nws lub homphiaj yog los txo cov khoom siv.
- Kev Txhiv - txo qis tshwj xeeb hauv tus nqi ntawm cov khoom rau kev xa khoom.
- Kev sib nrig - qhov kev paub txog ntawm ib yam khoom los ntawm ntau lub teb chaws.
Yuav ua li cas pov tseg kom raug?
Yog hais tias lub tuam txhab xav yuam kev dumping, nws yog ib qho tseem ceeb kom to taub yuav ua li cas pov tseg thiab ua raws li cov cai hauv qab no:
- Mus kom ze cov txheej txheem ntawm kev txo cov nqi kom ntau li ntau tau. Raws li qhov kev xaiv, koj tuaj yeem txo qhov nqi tsis yog rau tib yam khoom raws li tus sib tw, tab sis rau ib qho uas coj nyiaj ntau tshaj.
- Txhua qhov kev muag khoom yuav tsum muaj vim li cas thiab txwv tsis pub dhau lub sijhawm.
- Txo cov nqi ntawm cov khoom lag luam hauv kev paub tab.
- Nws yog ib qho tseem ceeb kom ntseeg tau tias tus neeg siv yuav kawg tau txiaj ntsig
Qhov kev tshwm sim ntawm dumping
Hais txog qhov tshwm sim ntawm qhov tshwm sim no, nws tsis tuaj yeem hais meej txog kev piam sij ntawm kev haus luam yeeb:
- Kev txiav nyiaj tau tsawg dua.
- Cov neeg muas zaub pib xaiv cov khoom uas lawv muaj pheej yig dua, li "wringing tawm lawv txhais tes" rau cov neeg muag khoom.
- Cov neeg muag khoom tau txais kev pom zoo tias qhov tseem ceeb tshaj plaws yog rau cov neeg yuav khoom. Tom qab, cov neeg ua haujlwm yuav tsis yooj yim yaum kom ua hauj lwm nrog cov khoom uas tsis muaj nqi zoo.
Yuav ua li cas kam nrog dumping?
Qee zaum, yuav kom tiv thaiv lawv qhov chaw "nyob rau hauv lub hnub", nws yog ib qho tsim nyog yuav tsum tawm tsam cov neeg sib tw ntawm cov neeg sib tw. Peb muab tswv yim zoo rau cov neeg uas xav kom yeej nws:
- Npog lub nqi. Koj yuav tsum teev tus nqi nruab nrab rau qhov khoom los yog kev pab cuam uas haum koj. Cov khoom uas tsis zoo yuav raug muag tau ntawm cov nqi qis, thiab cov nqi nruab nrab yuav tsum muab teev cia nruab nrab cov nqi. Raws li rau cov khoom zoo, ces tus nqi yuav tsum siab.
- Ua kom muaj chaw txaus. Ib qho piv txwv tej zaum yuav yog cov neeg lag luam mobile tsis muag khoom, tab sis cov kev pab cuam cov kev pab cuam.
- Npaj kom muaj kev nqis tes ua kom txo tau cov nqi. Hauv qhov no nws yog ib qhov tsim nyog yuav tau qhia ntxiv tias tom qab lub sijhawm, cov nqi yuav zoo li qub.
- Ua kom cov khoom muaj nqis ntau dua. Ua li no, koj yuav tsum txo tus nqi rau ib lub sijhawm. Nyob rau lub sij hawm no, cov neeg yuav khoom yuav tsum hais tias cov khoom muaj nqis tshaj thiab zoo dua lawv cov neeg sib tw.