Nws nyuaj rau kev tawm tsam tias qhov Internet tau hloov peb lub neej. Tam sim no peb tuaj yeem nrhiav cov ntaub ntawv tsim nyog txhua lub sijhawm, sib txuas lus tsis muaj kev txwv los ntawm txhua qhov chaw nyob hauv lub ntiaj teb thiab txawm khwv tau nyiaj tsis tau tawm hauv tsev. Tsab ntawv no yuav tsom xyuas txog hom haujlwm no tom tsev, zoo li cov qauv sau ntawv, uas yog, sau cov khoom ntawm ib lub ntsiab lus thiab muag lawv.
Cov Qauv Ntawv Sau Ntawv
Nws muaj kev nyab xeeb tau hais tias thawj qhov kev sau ntawv cov ntaub ntawv peb tau txais thaum nyob hauv tsev kawm ntawv, sau ntawv rau lub ntsiab lus lossis kev sib qhia ntawm kev ua haujlwm uas peb tau nyeem. Qhov no yog qhov tseemceeb ntawm lo lus teb rau lo lus nug ntawm kev kawm paub txog copywriting thiab pib qhov twg - koj tsuas yog xav kom qhia meej txog koj cov kev xav txog ib qho kev kawm.
Cov ntsiab lus ntawm copywriting kuj yog lub ntsiab lus muaj xws li kev nyeem ntawv. Cia li xav tias, koj cov ntawv yuav nyeem los ntawm cov neeg sib txawv, thiab txawm tias tsis yog txhua yam, tiam sis feem ntau ntawm koj yuav pom qhov yuam kev uas tau tsim rau hauv, uas yuav twv yuav raug quab yuam cov khoom thiab qhov chaw uas nws raug muab tso tseg.
Nws tseem ceeb heev uas yuav tau sau thiab sojntsuam cov ntaub ntawv, vim tias koj tsis yog ib txwm muaj hmoo txaus los sau txog cov ntsiab lus uas paub zoo thiab paub ntau tshaj plaws, sai dua los yog tom qab tus neeg tuaj yeem yuav tig rau koj rau cov ntawv nyeem txog lub puncher, thiab txawm tias koj yog ib tus ntxhais muaj zog thiab tsis paub meej nws zoo li cas, yuav tsum tsis txhob muaj ntau qhov tseem ceeb.
Tsis txhob ua yam tsis paub txog kev ua haujlwm ntawm kev siv computers, text editors thiab Internet. Qhov no, tau kawg, los ntawm kev paub, tiam sis nws tsim nyog rau txoj kev kawm tam sim ntawd mus nrhiav cov ntaub ntawv thiab ua kom yog cov ntaub ntawv.
Ntawm no koj tuaj yeem rov qab ntxiv raws sijhawm thiab compulsion thaum executing txiav txim. Lub caij nyoog kawg uas tus qhua teev rau kev ua raws cai yog qhov tseem ceeb, qhov no yog ib qho ntawm cov yeeb yam tseem ceeb ntawm tus neeg sau tsab ntawv thiab qhov lees paub ntawm lub meej mom zoo.
Cov cai sau ua kev cai
Txoj cai loj yog sau cov ntawv rau cov neeg, uas yog, cov uas yooj yim nyeem thiab qab ntxiag nyeem. Mus cuag tau qhov no tsis yog vim li ntawd, koj tsuas yog xav txog cov ntsiab lus ntawm kev mloog thiab siv lub ntsiab lus ntawm copywriting:
- cob qhia tus nyeem ntawv hauv nws cov ntaub ntawv nrog kev pab los ntawm kev pib lub npe;
- Tsis txhob thab cov neeg nyeem ntawv nrog cov khoom ntev ntev, sim muab qhov tseem ceeb tshaj plaws rau hauv qhov pib thaum pib;
- nyiam tus nyeem ntawv, taw tawm rau nws qhov txiaj ntsig nws yuav tau txais yog tias nws nyeem tsab xov xwm mus txog thaum kawg;
- yaum cov neeg nyeem, siv cov qauv ua piv txwv thiab cov ntsiab lus tseeb;
- Tsis txhob ua kom tus neeg nyeem ntawv ua tsis zoo los ntawm kev siv cov lus tseem ceeb, qhov no yuav ua rau tag nrho koj cov haujlwm;
- xav txog lub hom phiaj thiab cov ntsiab lus ntawm qhov chaw uas koj sau.
Hom copywriting
Cov ntaub ntawv sau ncaj nraim yog sau ib tsab ntawv ntawm ib tsab xov xwm ntawm ib lub npe, nyob ntawm cov lus qhia tshwj xeeb, qhov sib txawv ntawm nws cov hom.
- Piv txwv, kev luam tawm tsab ntawv , qhov essence uas yog los tsim cov lus piav qhia txog khoom muag lossis kev pab.
- Speechwriting - sau ntawv thiab nthuav cov ntawv uas hais txog cov neeg tuaj mloog.
- Kev luam tsab ntawv - kev tsim ntau yam ntaub ntawv rau cov neeg siv (cov lus qhia, cov cai ntawm kev lag luam, thiab lwm yam).
- Web-copywriting - sau ntawv rau cov vev xaib, lub hom phiaj tseem ceeb ntawm txoj cai, ua raws li txoj cai, kom nyiam thiab cuam tshuam tus neeg tuaj xyuas.
- Seo-copywriting - qhov kev tsim cov ntawv nyeem nrog cov lus tseem ceeb, qhov zoo rau kev tshawb nrhiav
systems. - Kuj luam tawm kuj muaj cov txhais lus thiab sau dua tshiab . Tab sis ntawm no nws yog ib qho tseem ceeb kom nco ntsoov tias copywriting sib txawv los ntawm kev sau ntawv dua tshiab Ua ntej tshaj plaws yog qhov kev tsim cov khoom sau cov ntaub ntawv, thaum lub thib ob tsuas yog kev rov qab los ntawm ib qho zoo tsab xov xwm. Qhov no tsis txhais tau tias cov copywriter siv tsis tau ntau qhov chaw, tsuas yog txhua yam uas nws xav tau los xav txog thiab piav txog nws tus kheej kev nkag siab.
Yog li, qhov no yog cov lus qhia yooj yim txog copywriting. Lub caij pib zoo rau tus hloov phau ntawv sau npe yuav muaj ntau cov ntsiab lus sib pauv, qhov uas koj tuaj yeem nrhiav tau cov khoom xaj thiab muag khoom tsim.