Ntau tus niam thaum cov zaj dab neeg txog kev coj tus cwj pwm ntawm lawv tus menyuam nco tias cov duab thaij duab lossis cov lus hais ntawm tus me nyuam tsis txaus siab tshaj qhov kev tshaj tawm. Qhov tseeb tiag, tus me nyuam yeej tsis tuaj yeem ua txhaum lub TV kom txog thaum tus yeeb yaj kiab pib. Tus Croche zoo nkaus li ntawm qhov screen nrog enchantment thiab luag nyav, muaj peev xwm luag los yog luag. Cov me nyuam loj dua tsis kawm paj huam , tab sis lawv ua tib zoo nco txog tus tswv ntawm advertising.
Vim li cas cov me nyuam thiaj li yooj yim "peck" ntawm advertising?
Txawm tias peb, cov neeg laus, tom qab pab tswv yim los ntawm ib tug phooj ywg los yog ib tus neeg ntxim siab zoo yuav tau tsuas yog ib lub qauv hnoos zoo nkauj los yog cov tshuaj txhuam hniav kom zoo xwb. Peb tsis txawm xav txog vim li cas peb yuav siv qhov no los yog tias cov khoom, tab sis nyob rau hauv kev xyaum nws tsis yeej ib txwm lav nws tus kheej. Lub ntsiab lus ntawm no yog qhov kev xav ntawm lub hlwb los ntawm cov lus qhia. Peb xav tias nws thiab tib lub sij hawm kos rau qhov tseeb. Qhov no yog vim li cas tej "kev tshawb nrhiav", tsis muaj cov lus qhia tseeb pab peb ntseeg.
Txhua yam yog qhov yooj yim dua rau me nyuam yaus. Lawv tsuas hnov cov duab lossis lub zog, lub suab lossis kev xav hauv qhov screen. Tus me nyuam "tshev" rau ib zaj nkauj thiab tam sim ntawd nco nws. Koj puas tau pom tias tag nrho cov slogans thiab cov lus sib dhos hauv cov yeeb yaj duab luv thiab yooj yim heev? Yog li ntawd, lub hlwb tsis tas yuav xav thiab ua ntaub ntawv, nws tau txais kev pab hauv daim ntawv npaj kom tiav.
Tag nrho cov yeeb yaj kiab tau ua nyob rau hauv txoj hauv kev xws li daim duab hloov tas li thiab tus me nyuam tuaj yeem hloov tau. Raws li koj paub, cov me nyuam tsis tuaj yeem ua tib zoo mloog ib qho khoom, qhov no yog siv los ntawm cov neeg tshaj tawm. Rau cov me nyuam loj, cov ntaub ntawv tshwm sim me ntsis txawv. Kwv yees li thaum pib kawm ntawv tus me nyuam pib pib kev sib haum xeeb thiab haum rau pab neeg rau nws yog qhov tseem ceeb heev. Qhov no yog zoo ua si los ntawm cov tuam txhab advertising, muag ib hom roj hmab uas tag nrho cov "txias ntxhais" muaj.
Tsis muaj av tsawg dua cov av yog qhov pib ntawm cov tub ntxhais hluas. Zam lub npe ntawm txhua kauj ruam hais tias tsuas yog hauv lawv cov khau ntaub, tsho, cov tsho loj los yog hnab khau koj yuav pom tiag txias. Txhua tus paub tias lub hnub nyoog no tseem tsis ruaj tsis khov thiab feem ntau yog pib ntawm kev tsim ntawm cov complexes. Qhov tshij, ua li cas koj tsis yuav khoom qab zib, yog tias lawv twb muaj ib tug hluas nkauj thiab zoo li txhua tus tub? Qhov no siv rau kev tsim ub no thiab cov khaub ncaws.
Nws saib rau hauv kev xyaum li cas?
Tom qab nyeem ntawv, koj yuav luag txiav txim siab tias TV rau crumbs yog tam sim no taboo. Hmoov tsis, ua li no qhov teeb meem tsis tuaj yeem daws tau. Peb yuav tau npaj rau lub sijhawm ntev los nrog kev rau txim. Txog peb xyoos, sim tsis txhob qhib lub TV rau tus menyuam. Thiab yog tias qhov kev tshaj tawm pib, nws zoo dua los qhib lub suab lossis hloov cov channel kom tus menyuam pib paub nws raws li ib yam dab tsi kiag li tsis tseem ceeb thiab tsis muaj kev txhawj xeeb.
Kom pib, peb yuav paub "tus yeeb ncuab ntawm tus kheej" thiab qhia txog ntau yam kev tshwm sim ntawm cov menyuam hnub nyoog txawv.
- Cov me nyuam yaus hauv khw yuav thov kom koj yuav ib qho los yog ib qho chocolate bar, ib tug menyuam roj hmab los yog lwm yam khoom tsis tseem ceeb. Yog hais tias tus crumb ntawm lub hnub nyoog no, thaum koj tuaj yeem pom zoo thiab piav qhia, ua ntej koj yuav mus tom khw, nco ntsoov sau ib daim ntawv uas tsim nyog thiab pom zoo txog qhov "nyiaj tau tshaj" koj them tau.
- Rau cov me nyuam muaj hnub nyoog kawm ntawv nws yog qhov zoo dua los siv lwm txoj kev. Lawv twb tau nkag siab ntau dua thiab txog kev raug mob ntawm lub npias, vodka lossis luam yeeb tsuas yog twv tau. Hauv qhov no, saib
yuav tsum yog sib koom ua ke xwb, thiab tag nrho cov kev yuav khoom raug pom zoo rau hauv lub koom haum hauv tsev. - Nrog cov hluas, qhov teeb meem yog qhov nyuaj tshaj. Ntawm no nws yog zoo dua mus mus kev, qhov ntau cunning. Raws li txoj cai, txhua tus hluas xav txog lawv tus kheej qub. Sim nrog lawv tham txog tib theem. Tsis tas yuav cog lus rau dab tsi, thiab yog li ntawd tsis ua raws li koj cov lus cog tseg. Sib tham txog koj cov nyiaj txiag rau ib lub hlis thiab txiav txim siab seb koj yuav them taus dab tsi. Thiab txhua tus qauv khoom noj khoom haus los yog blouses sim yuav ua ke, cov mlom rau koj tus menyuam yuav tsum yog koj, tsis yog tus hero ntawm qhov screen.