Hauv Is Taws Nem muaj ntau txoj kev zoo ntawm cov sawv cev ntawm cov khoom thiab cov kev pabcuam. Ntawm qhov nrov - targeted advertising. Peb xav qhia kom paub tias qhov tshaj tawm qhov kev tshaj tawm zoo li cas thiab dab tsi ntxiv cov kev tshaj tawm hauv kev tes hauj lwm.
Dab tsi ua targeted advertising txhais?
Lub tswv yim ntawm "targeted advertising" yog los ntawm lus Askiv lub sij hawm "hom phiaj", uas txhais ua "hom phiaj". Txawm li cas los xij, tsis yog txhua leej txhua tus paub tias qhov kev tshaj tawm yog qhov twg. Hom kev tshaj tawm no tuaj yeem raug hu ua tsom tawm, vim nws pom cov neeg tuaj saib xaiv los ntawm qee yam. Raws li kev lag luam muag, nws yuav pom tseeb tias xws li kev tshaj tawm yog qhov zoo muag khoom channel.
Cas ua targeted advertising ua hauj lwm?
Txhua tus lag luam thiab tus thawj coj yuav tsum paub txog cov ntsiab lus ntawm kev tshaj tawm. Qhov no yog xws li kev tshaj tawm cov cuab yeej, nrog kev pabcuam uas nws muaj peev xwm los kho qhov khoom ntawm kev tshaj tawm rau koj cov neeg tuaj saib. Xws li cov ntawv tshaj tawm ua rau ib qhov chaw ua haujlwm, xws li ib pab neeg hauv kev tes hauj lwm los yog muag ib nplooj. Ua ntej tshaj, koj yuav tsum tau tsim ib qho kev tshaj tawm, xaiv cov duab zoo thiab teeb tsa tshwj xeeb chaw. Ua tsaug rau tej chaw zoo li no, koj tuaj yeem tshem tawm txhua tus neeg siv uas tsis txaus siab rau koj cov kev pabcuam.
Targeted advertising - nyiaj pab
Hom kev lag luam no muaj ntau yam zoo thiab yog vim li no feem ntau siv los ntawm cov neeg xav tau los tham txog lawv cov khoom thiab cov kev pabcuam. Lub ntsiab zoo ntawm cov targeted advertising:
- Lub sijhawm los tham txog cov khoom tsis muaj lub website. Qhov no yooj yim rau cov lag luam me.
- Qhov chaw yooj yim. Yog tias xav tau, koj tuaj yeem xaiv cov hom phiaj rau cov npe tsis sib txawv.
- Lub peev xwm los ua haujlwm nrog txhua pawg ntawm cov neeg siv, tsim tawm cov lus tawm rau ntau tus neeg tuaj saib.
Targeted thiab contextual advertising - qhov txawv
Zoo tshaj advertising ntawm cov khoom los yog cov kev pab cuam yuav ua tau ob qho tib si thiab cov kev tshaj tawm. Txawm hais tias lawv muaj ntau yam nyob rau hauv, nws yog tseem tseem ceeb kom nkag siab qhov txawv ntawm cov ntsiab lus advertising thiab qhov targeted ib:
- Teeb meem nyob rau hauv chaw. Nrog rau kev tshaj tawm txog kev ua lag luam yog qhov yooj yim dua. Ua li no, koj tuaj yeem piv Google AdWords qhov chaw ua haujlwm thiab chav tsev advertising hauv Facebook.
- Targeted advertising yuav tsum muaj kev sib txuas lus, thaum lub caij nyoog ntawm advertising, koj xav tau analytics, qhov xyuas tas nrho thiab, yog tias tsim nyog, qhov kev tawm tsam tawm. Dua li ntawm advertising advertising ib tus neeg yuav tsum ua haujlwm. Txwv tsis pub, koj tuaj yeem poob nyiaj thiab tau tib lub sij hawm tau txais cov txiaj ntsim ntawm zero.
- Nyob rau hauv cov ntsiab lus advertising, tus neeg siv lub paj yog ntau dua, vim nws hom lus nug, los yog nyeem ib zaj dab neeg feature. Hauv social network advertising, yog tias xav tau, koj tuaj yeem qhia cov kev nyiam ntawm cov neeg siv. Txawm li cas los xij, yog tias ib tug neeg nyiam tsheb, qhov no tsis txhais hais tias nws yuav xav txog nws thaum lub sijhawm nws nyeem ntawv.
- Tus nqi. Targeted advertising yog ntau pheej yig dua contextual advertising.
- Cov ntsiab lus hauv qab ntiag tug muaj ib pawg neeg tsawg, vim nws muaj ntau dua kev hloov dua siab tshiab. Rau hom kev lag luam no muaj lub sijhawm los nce cov neeg tuaj saib, tab sis qhov no tuaj yeem ua rau ntau tus khawm uas tsis tau tsom. Targeted ads muaj ntau qhov kev pabcuam, tiamsis muaj qis dua. Tab sis yuav muaj sijhawm los txais ib tus neeg tuaj ua haujlwm.
Kuv tuaj yeem tsim cov kev tshaj tawm li cas?
Ua tau, phiaj xwm advertising yog tsis nyuaj. Xav txog qhov piv txwv ntawm cov kev sib raug zoo network hauv VKontakte. Ua li no, koj yuav tsum tau ua raws li cov kauj ruam nram qab no:
- Xaiv qhov phiajcim . Nyob rau hauv cov nplooj ntawv ntawm VKontakte muaj ib qhov txuas "Advertising", uas ua rau ib tus tshwj xeeb advertising interface. Yog li koj tuaj yeem nyob rau ntawm nplooj, koj xaiv qhov khoom ntawm advertising.
- Tsim ib qho ad . Ntawm sab xis koj tuaj yeem pom tias hom xov xwm ntawm cov neeg siv muaj nyob rau nplooj ntawv. Thaum ib yam dab tsi tsis haum, koj tuaj yeem hloov kho lossis txawm hloov tau hom ntawv.
- Teem kom cov neeg tuaj saib lub hom phiaj . Tus naj npawb ntawm cov tsis yog dlej - ntau tshaj kaum tsib. Them rau ib lub tuam txhab advertising. Kev them nqi rau kev hloov tsheb tuaj yeem ua tau raws li CPC qauv.
- Teem kev them nyiaj nyob rau hauv kev sib raug zoo network Vkontakte . Tom qab xaiv qhov them nyiaj, koj tuaj yeem nias rau "Tsim kom tau ib qho advertisement" thiab koom nrog koj tus account. Yog xav pib advertising, koj yuav tsum rov qab ua kom tau qhov nyiaj seem. Tom qab tau txais cov nyiaj mus rau tus as khauj, koj tuaj yeem mus rau ntawm tab "Kev Npaj Tawm" thiab hloov txoj cai "Running".
Yuav ua li cas kuv tso tawm kev tawm?
Mus tso tawm qhov kev tshaj tawm cov khoom nws muaj peev xwm hauv VKontakte, vim nws pom tias yog ib qho ntawm nrov tshaj plaws thiab muaj cov neeg coob coob. Qhov zoo tshaj tawm rau kev tshaj tawm hauv kev tes hauj lwm muaj xws li theem:
- Koj puas xav paub seb puas yuav tshaj tawm rau hauv lub koom txoos . Nws yog ib qhov tsim nyog kom paub koj tus kheej ua ntej nrog cov qauv thiab cov kev txwv.
- Seb tus nqi ntawm kev tshaj tawm. Lub system ntawm kev them nyiaj nyob rau hauv lub social network yog ua ntej, vim hais tias lub advertiser yuav tsis siv ntau tshaj li nws cov kev npaj.
- Xaiv hom xov xwm. Lub network muaj xws li hom kev tshaj tawm - kev txhawb nqa cov ntaub ntawv, kev tshaj tawm.
- Tsim ib tus lej thiab chaw ua haujlwm. Yog tias tsis muaj tus kheej tus account hauv Vkontakte, ces koj tuaj yeem tsim ib qho.
- Xaiv ib qho kev xaiv thiab tsim ib qho kev tshaj tawm.
- Sau nyob hauv thaj teb rau kev teeb tsa lub hom phiaj.
- Txiav txim siab rau cov nqi.
- Khiav qhov ad.
Kuv tuaj yeem tsim tawm kev tshaj tawm li cas?
Yog tias muaj ib lub hom phiaj los tshaj tawm qhov khoom thiab kev pabcuam, nws yog qhov zoo tshaj los ua nws ua tsaug rau kev sib raug zoo nrog. Nyob rau tib lub sij hawm, teeb rau kev tshaj tawm txog kev tshaj tawm yog yooj yim thiab tsis xav tau kev txawj tshwj xeeb. Koj tsuas yog xav kom nkag siab txog qhov chaw ua lag luam thiab ua kom tiav txhua yam tsim nyog rau kev teeb tsa kev tshaj tawm. Kom tsim muaj cov kev tshaj tawm hauv VKontakte, koj xav tau:
- Tsim ib tus lej ntawm cov kev sib raug zoo nrog.
- Xaiv ib qho kev xaiv thiab tsim ib teaser.
- Sau nyob rau hauv cov chaw uas tuaj saib.
- Pib lub xov xwm.